Run content marketing with an AI coworker
Many SMBs ship content like a side project — when somebody finally has time this quarter. Duet is an AI coworker that runs content like a function: researches what's working, drafts in your voice, schedules across channels, repurposes the wins, and reports back on what landed. The flywheel finally spins.
How Duet runs this with review rules.
Define the topics you want to own
Tell Duet the three or four themes your business should rank for and the audiences you write to. It builds a topic map, maps each theme to the customer pains it solves, and pulls the keywords that match — no SEO consultant required.
Research the angle worth writing
For each topic, Duet pulls what already ranks, what AI overviews currently cite, and what the competitive content gets wrong. You get a one-page brief with a clear angle, a target keyword, an outline, and the three sources worth referencing.
Draft the post in your voice
Duet writes a long-form draft using your existing blog as the voice reference, with proper structure (clear section headings, FAQ block, lede paragraph) and SEO basics built in (meta title, description, JSON-LD). It's a real draft an editor can ship, not a first pass that needs to be rewritten.
Prepare the CMS draft or PR
WordPress, Webflow, Ghost, Sanity, Contentful, or Markdown to GitHub — Duet can prepare a CMS draft or PR through the integration path you enable, with social-share images ready for review. Internal-link suggestions land in the same PR / draft so the article ships with the link graph it needs.
Repurpose across LinkedIn, X, and the newsletter
Every long-form post becomes a LinkedIn carousel, an X thread, two replies into existing conversations, and a section of the next newsletter. Duet writes each variant to the channel's actual norms — not a single message reposted five times.
Track what worked and double down
Duet pulls GSC, Plausible, GA4, and the social platforms once a week, identifies the posts that picked up traffic or replies, and proposes the next three articles based on what readers are actually engaging with — not what looked clever in the brainstorm.
This job fits these roles.
Browse the persona axis to see the rest of the work each role hands off — the same job ladders into adjacent ones once Duet knows your business.
Common questions about handing this off.
Will the writing sound like AI slop?
Not if Duet has your blog and your social as voice references. The drafts pick up sentence rhythm, the way you transition between sections, your tic of using em-dashes or short paragraphs — the small choices that make a piece sound like a person, not a template. The editor pass is real editing, not rewriting from scratch.
How do I make sure the SEO actually works?
Every draft ships with the basics Google now expects on a content piece: a real H1, semantic H2s, a structured FAQ block with FAQPage JSON-LD, internal links to relevant pages, and meta tags that match the body. Duet won't manufacture rankings on a stale keyword — it researches what's currently winning before drafting.
Can it write for AI overviews / ChatGPT search / Perplexity, not just Google?
Yes. The brief step looks at what AI overviews already cite for the target query and writes the angle to be cited too — short summary up top, plain factual statements with citations, FAQ block with crisp answers. The same structure Google rewards is the structure AI search rewards, so you're not splitting effort across two strategies.
Which CMSes can it prepare drafts for?
Duet can prepare CMS drafts, exports, or PRs through native skills, APIs, Git-based workflows, exports, or custom wiring depending on the CMS. For WordPress, Webflow, Ghost, Sanity, Contentful, Strapi, Notion, Hashnode, dev.to, or Markdown-to-GitHub workflows, scope draft/PR permissions before enabling any publishing path that writes live.
How much content can it ship per week?
A sustainable SMB cadence is a focused long-form post plus repurposing into the channels your audience actually reads. You can increase volume later, but the wins come from compounding the same topic cluster, not from publishing more for its own sake.
Does it replace a content marketer?
No. It handles the work nobody on the team has time to do. A content marketer designs the strategy, picks the topics, and reviews the drafts; Duet does the research, the drafting, the publishing, and the repurposing. The marketer's output goes from one post a month to a content function that runs on a calendar.
Hand content marketing to Duet today.
Start with one connected workflow, then let Duet run the recurring pieces from your workspace.