You're the founder, the marketer, the IT desk, and the bookkeeper. Duet is AI for small business owners who actually run the business — it builds the site, drafts the email, sets up the spreadsheet, and gets the first recurring workflow ready for review. One coworker, one workspace, the operating loop you kept meaning to systemize.
"I've been meaning to redo our site since last year."
Duet builds a real, fast, indexable site from a short brief — copy, images, contact form, the lot — and hosts it on a Duet subdomain or your own. When you want a price tweak, a new product card, or a holiday banner, you ask in plain English and Duet can make the update from the same workspace.
"By Friday my inbox is a graveyard."
Duet reads every support thread, drafts a reply in your voice, flags the ones that need you, and labels the rest so review is fast. The inbox becomes a reviewed queue — not a graveyard — and the customers who actually need a human are sitting at the top.
"We need a tiny dashboard, but no developer wants the job."
Duet writes the internal tool from scratch — invoice tracker, booking form, stock checker — and runs it on your workspace so you stop juggling spreadsheets. It comes with a real database, real authentication, and a real URL, so the people you want using it can just open the link.
Build a 1-page site for Pine & Pour, a wine bar in Austin — menu, hours, reservations form, and an Instagram block. Deploy it to pineandpour.duet.so.Build me an invoice tracker. Pull customer data from our Google Sheet, let me mark invoices paid, and email a reminder on the follow-up date if unpaid.Read recent messages in support@, draft replies in our tone, and put the ones that need a refund into a "needs me" bucket.When a Stripe payment lands, generate a welcome email, create their Notion workspace from the template, and book a kickoff in my calendar.Share your website, your inbox, and the tools you live in. Duet reads your brand voice, your past replies, your pricing pages, and the recurring workflows you run — without turning setup into a discovery sprint.
Tell Duet what you actually need — "rebuild our site," "draft replies in my voice," "spin up an invoice tracker." No prompt engineering, no template gallery to browse, no integrations to set up first. You describe the job; Duet picks the tools.
Duet ships the work to a real server, sends drafts back to you for approval, and runs the recurring pieces on schedule. You stay in the loop, not in the weeds — review what ran this morning, redirect what didn’t, and keep the low-risk pieces moving under your rules.
Long-tail playbooks for recurring small-business patterns we see on Duet. Each one ships with a concrete workflow, real prompts, and related job links. Prefer to think in jobs instead of roles? Browse the cross-axis at /use-cases/by-job.
You're running a Shopify store and a customer service desk and a marketing team — alone. Duet plugs into your store, your inbox, and your ad accounts to help run the loop: product page copy, support replies, abandoned-cart sequences, and the analytics report you've been meaning to look at since launch.
You run a salon, a clinic, a contracting crew, a cleaning business. The phone never stops, the inbox is a mess by Friday, and half your leads never get a follow-up. Duet sits on top of your existing tools — Google Calendar, QuickBooks, Jobber, your phone forwarding — and runs the front office while you're on a job site.
Or skip the role question entirely and browse use cases by job.
No. Duet is built for owners and operators who don't write code. You describe the work in plain English; Duet does the typing, the building, and the deploying. The closest thing to setup is connecting the tools you already use — Gmail, Drive, Stripe — and pointing Duet at your business URL.
Duet can generate crawlable, fast, SEO-ready pages with metadata, schema, sitemap entries, and Open Graph cards — not a glorified PDF. Rankings still depend on domain authority, content quality, links, search intent, and competition, so treat Duet as the system that gets the page ready and keeps improving it.
Every Duet workspace gets its own private cloud server with isolated storage and memory. Your customer data, drafts, and integrations stay scoped to your team — no shared multi-tenant pool, no training on your content, and no surprise cross-tenant exposure if a neighboring workspace gets compromised.
A part-time human assistant is a recurring labor cost with limited coverage. Duet is usage-based and fits best when repeatable work spans tools, files, and approvals inside your workspace.
No. Duet takes on repeatable work your team could not get to — the website you never shipped, the inbox you never cleared, the tool you never built. Your team gets to focus on the things that actually need a human in the room: the customer conversation, the judgment call, the relationship.
Start by connecting a URL, inbox, or calendar and handing off one workflow. The first useful output depends on the workflow and tools connected.
Start with one connected workflow, then let Duet run the recurring pieces from your workspace.