Run sales outbound with an AI coworker
Outbound is the job small teams skip because it eats the week. Duet is an AI coworker that coordinates outbound workflows from prospecting through reply logging: building your prospect list, enriching leads, drafting first touches in your voice, and running the pipeline admin loop without you babysitting it. Sales motion that compounds, without hiring an SDR.
How Duet runs this with review rules.
Define your ICP in one paragraph
Describe who you sell to in plain English — industry, headcount, geography, the trigger that makes them ready to buy. Duet turns that into a structured filter you can re-run any time without touching a CRM screen.
Build the prospect list
Duet pulls matching accounts from Crustdata, Apollo, Clay, or LinkedIn Sales Navigator (whichever you already pay for), enriches each contact with email + title + tenure, and dedupes against your CRM so you never email the same person twice.
Pick the trigger that makes the touch relevant
Recent funding round, new hire on the team, a job posting, a stack change — Duet watches the signals you care about and only lines up outreach when there's a real reason to email today, not just a list with a SEND button.
Write the first touch in your voice
Duet drafts a concise email tied to the trigger, references one specific thing about the prospect, and signs off in your voice. You review the first batch in a side-by-side; approved drafts can be pushed to your sending tool, while risky or new-pattern drafts stay in review.
Prepare the cadence for your sending tool
Duet prepares the cadence for Instantly, Smartlead, Lemlist, or Gmail where connected; your sending tool handles warm-up, throttling, and domain rules.
Handle replies the same way it triages support
Positive reply, meeting-booked, not-the-right-person, soft-no, unsubscribe — Duet classifies every reply, drafts the right next step, and prepares a booking link or calendar hold for review. Nothing falls through the cracks because the inbox isn't where pipeline goes to die.
Get a weekly pipeline brief
On a weekly cadence, Duet sends a snapshot: replies this week, meetings booked, top patterns by reply (industry, persona, trigger), and which campaign to double down on. The next move is obvious, not buried in a sprawling dashboard.
This job fits these roles.
Browse the persona axis to see the rest of the work each role hands off — the same job ladders into adjacent ones once Duet knows your business.
Common questions about handing this off.
Is this just another "AI cold email" tool?
No. Duet is built for the full loop — ICP filter, list building, enrichment, trigger detection, drafting, sending, reply classification, follow-up — on one workspace with one coworker that remembers everything. Point cold-email tools are strongest at the drafting or sequencing step; Duet is for connecting the steps around them.
How does it avoid spam folders and the deliverability disaster every founder runs into?
Duet hands the actual sending to your existing tool — Instantly, Smartlead, Lemlist — which already handles warm-up, domain rotation, and per-inbox throttling. Duet's job is the upstream work that makes deliverability matter: smaller, more relevant lists, one trigger per send, and copy that doesn't look like a generic blast sent the same week.
Will it write meeting-worthy copy?
Meeting-worthy copy is short, specific, and trigger-aware — Duet writes to that pattern because it's reading the trigger, the prospect's last role move, and your best replies from recent history. It's not a generic personalization variable; the email actually references the thing that made the prospect worth emailing.
How does it integrate with my CRM?
Duet can connect to CRM workflows through native skills, Composio, APIs, CSV, or custom wiring depending on the system. For HubSpot, Salesforce, Attio, Pipedrive, Folk, or Notion-as-CRM, scope the exact read, write-back, dedupe, and lifecycle-stage permissions before a campaign runs.
What does it cost compared to hiring an SDR?
Hiring an SDR is a major fixed-cost bet, whether in-house or offshore. Duet is metered by usage and is designed to make outbound research, drafting, and CRM updates cheaper to test before you commit to headcount.
Will the outreach feel automated?
Only if you let it. Duet writes to your tone, references the specific trigger, and limits send volume to what a careful human SDR would do in a week. The point is to preserve the research quality and specificity of hand-written outreach while removing the repetitive drafting and CRM work.
Hand sales & outbound to Duet today.
Start with one connected workflow, then let Duet run the recurring pieces from your workspace.