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Small Businesses · Use case

Run your Shopify store with an AI coworker

You're running a Shopify store and a customer service desk and a marketing team — alone. Duet plugs into your store, your inbox, and your ad accounts to help run the loop: product page copy, support replies, abandoned-cart sequences, and the analytics report you've been meaning to look at since launch.

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The workflow

How Duet runs this with review rules.

  1. 01

    Connect your Shopify store and support inbox

    Point Duet at your store and your customer service inbox (Gmail, Help Scout, Gorgias, or plain support@). It pulls in your product catalog, brand voice, refund policy, and recent support tickets so its drafts can match how you already talk to customers.

  2. 02

    Generate product pages and category copy

    Hand Duet a product spec or a supplier PDF and it drafts the title, description, bullets, SEO metadata, and FAQ block — ready to publish through an enabled Shopify Admin path or paste in. Same flow rewrites stale category pages so the whole catalog is searchable, not just the bestsellers.

  3. 03

    Run support replies with human review

    Duet reads every new ticket, classifies it (where's my order, refund, sizing, wholesale), drafts a reply in your tone, and queues it for review. Anything ambiguous — a chargeback, a press request — escalates to you with the relevant context attached.

  4. 04

    Recover abandoned carts on cadence

    Connect Klaviyo or your built-in Shopify Email and Duet writes the abandoned-cart sequence — personalized to the cart contents and the customer’s previous orders. New variants can run on a cadence, with winners promoted after review.

  5. 05

    Get a weekly store report you can act on

    On a weekly cadence, Duet emails a one-page report: GMV trend, top SKUs, support volume and CSAT, ad ROAS, and the decisions that need attention. The report is the meeting; you can review it before the team sync.

FAQ

Common questions about this workflow.

Does Duet work with the Shopify Admin API?

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Yes. Duet authenticates against your Shopify store with scoped credentials and can read products, orders, and customers, and write product updates, draft orders, and metafield values. You approve the scopes during setup — nothing escalates without you re-authorizing it.

Will the product copy sound like AI slop?

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No, not if you give it strong examples. Once Duet has read your top-selling product pages, it mirrors your sentence length, the words you use for fit and material, the way you call out shipping, and the lines you put in the FAQ block. The goal is drafts that need editing, not rewriting.

Can it handle returns and refunds?

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Duet drafts the refund reply and proposes the refund in Shopify, but a human approves the actual money movement by default. You can loosen that rule per category once you trust the classifier — some teams later define low-risk categories or thresholds after review and keep edge cases escalated.

Does it integrate with Klaviyo, Gorgias, and the rest of the Shopify stack?

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Duet can connect to Shopify stacks through native skills, Composio, APIs, webhooks, IMAP/CSV, or custom wiring depending on the tool. Klaviyo, Gorgias, Help Scout, Postscript, Recharge, and Loop Returns-style workflows are best treated as scoped setup items, not assumed instant connectors.

How is this different from a Shopify-native AI like Sidekick?

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Sidekick lives inside the Shopify admin and helps you with one task at a time. Duet lives outside the admin, runs scheduled workflows on a cloud server, keeps memory across your workspace, and reaches into Klaviyo, Gorgias, your ad accounts, and your inbox. Use both — they don’t conflict.

How fast can a one-person store be live with Duet?

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Solo Shopify owners typically start with support drafts or abandoned-cart copy, then expand into product pages, email, and recurring reporting after a few review passes.

Keep going.

Other small businesses playbooks
  • AI for service business owners
Related jobs Duet can do
  • Customer Support
  • Content Marketing
  • Inbox Triage
Related personas:AgenciesOperations

Run this on Duet today.

Start with one connected workflow, then let Duet run the recurring pieces from your workspace.

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